Construction tech SaaS sold to GC owners via multi-channel outbound
GC owners hate cold email. Multi-channel outreach — email plus calling — produced consistent conversations with the construction buyers we couldn't reach otherwise.
- General contractor owners ignore cold email by default.
- Cold calling supplemented email outreach with the channel GC owners actually engage with.
- 11 booked meetings per month with GCs and project managers.
- Construction tech sales requires reaching buyers on their terms — phone, jobsite, end of day.
GC owners are some of the hardest people to outbound. They’re on jobsites most of the day, they don’t read marketing email, and they’re suspicious of software vendors. Email alone produced almost nothing for us.
The Multi-Channel Pipeline tier added cold calling, which is the channel GC owners actually respond to. The calling team caught buyers early morning before site visits and late afternoon at the office. Connect rates were around 28%.
Outcome
11 booked meetings per month with GC owners and project managers. For construction tech sales, that’s a healthy pace — the sales cycle from meeting to closed deal averages around 4 months in our category.
If you’re selling software to construction, calling is not optional. The buyer doesn’t engage with anything else reliably.
Related reviews
Marketing automation SaaS scaling outbound with multi-channel and LinkedIn
We competed against established players in marketing automation. The only way to break through to our buyer was multi-channel orchestration. SmarterOutbound built that for us.
Data analytics SaaS scaled outbound from 12 to 42 meetings/month via Full Engine
We sell self-service analytics to mid-market revenue teams. SmarterOutbound's Full Outbound Engine multi-channel approach took us from a small SDR-run pipeline to a category-leading meeting volume.
Cold email that finally cut through to logistics buyers — Cargorunner.co review
Selling logistics software to operations managers is the textbook 'unresponsive buyer' problem. SmarterOutbound's deliverability + copy combination is what finally produced consistent meetings for us.
Considering SmarterOutbound?
Skip the research. Get a personalized walkthrough and a custom outbound campaign quote — direct from the team.